One of the trendy and affordable shoe brands that landed in the country in the early 2000s was PrettyFIT. While it disappeared ever so briefly from the shopping circuit, it’s back and under new management as the Cinderella Marketing Corporation’s newest ward.
To jog your memory, PrettyFIT, with its tongue-twisting name, had a line-up of cute and on-trend shoes that reflected the key looks of the season—pointed pumps with kitten heels and a jeweled brooch, lollipop-toed slides of woven patent leather were memorable pairs. The big plus was the price points, which never seemed to go above (or even close to) P3000.
The new collection, which will be launched tomorrow, August 5, at the boutique in SM Megamall with a special trunkshow, shows that the brand can still reel the shoe fiend in every woman. Ballet flats in zigzag, crochet or animal prints are certain to land on the feet of casually clad legs, while lambskin pumps and slingbacks are great picks for the working woman.
View the photo gallery to get a preview of PrettyFIT’s newest collection.