Here's a Look at Prada's Fall/Winter 2025 Ready-to-Wear Campaign

The campaign captures 29 models in a series of motion-driven portraits.

Published on Jul 24, 2025

Building on the conceptual underpinnings of the season’s runway collections, the visuals of Prada’s Fall/Winter 2025 campaign unfold in motion, translating themes of transformation, instinct, and collective experience into a living, breathing narrative.

The womenswear collection, helmed by Miuccia Prada and Raf Simons, explores femininity as something fluid and evolving, where garments shift and reshape the body. Raw edges meet refined tailoring, and multiplicity emerges through contrasting materials, silhouettes, and accessories.

Menswear, meanwhile, orbits around the theme of “unbroken instincts.” Instead of calculated styling, the collection captures spontaneity and emotional immediacy. Looks feel thrown together in the most intentional way—tailoring collides with workwear, and luxe fabrics are grounded by tactile, almost impulsive pairings.

Those same sensibilities now come to life in motion through the Italian house’s latest campaign. Titled Prada Motion Pictures, it’s described by the brand as “pictures in motion—images of free movement.”

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The Prada Men’s and Women’s Fall/Winter 2025 Campaign

The campaign sees models including Kendall Jenner in everyday action—walking, shifting, turning—capturing fleeting gestures and authentic interactions. Shot by Oliver Hadlee Pearch, the stills feel instinctive, even impulsive, echoing the menswear collection’s embrace of raw emotion and the womenswear collection’s rejection of static ideals.

“Real and alive, the resulting images convey a sense of collective force,” reads the campaign’s official press release. The models move together, creating a sense of shared space and mutual momentum. “Grouped together, moving as one, amongst these figures there is the notion of collective encounter, a shared reality, a lived experience.”

Prada’s Men’s and Women’s Fall/Winter 2025 Campaign

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PHOTO: OLIVER HADLEE PEARCH, COURTESY OF PRADA.

A series of short films rendered in slow-motion 360° detail, in what Prada calls “an intricate but impulse choreography.” Movements are instinctual rather than rehearsed, revealing how clothes flex, fall, and react to the body in real time. “A moment paused, frozen in time, these still—yet moving—images encapsulate energy and freedom, the movement of the body in clothes and within clothes.”

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This tension between intention and instinct, between form and feeling, sits at the heart of both collections and the campaign. “Motion here is an engine for progress—advancing ideas, furthering knowledge in a synergic effort,” Prada explains.

Under the creative direction of Ferdinando Verderi, Prada Motion Pictures reveals the living, shifting force behind its garments. It frames fashion not as static spectacle, but as something in constant transition—something real, worn, and felt.

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PHOTOS: OLIVER HADLEE PEARCH, COURTESY OF PRADA.

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PHOTOS: OLIVER HADLEE PEARCH, COURTESY OF PRADA.

Where to Shop Prada in the Philippines

Locally, Prada has physical boutiques located in Greenbelt 4, Makati City and The Shoppes at Solaire, Parañaque City. Interested shoppers can expect to peruse pieces from the Fall/Winter 2025 collection in stores soon.

Pau is Preview’s go-to fashion girl. On most days, you’ll find her with headphones on, coffee in hand, and likely dressed in an oversized blazer and floor-grazing jeans.