PSA: Pomelo Fashion to Arrive in the Philippines This August

Southeast Asia’s leading omnichannel fashion platform finally arrives in Manila.

Published on Aug 1, 2025

Pomelo is officially setting up shop in the Philippines! Thanks to a new partnership with retail giant SSI Group, Filipino fashionistas can now experience the brand’s signature mix of trend-driven style and tech-powered retail for themselves.

Founded in 2013, Pomelo has grown into Southeast Asia’s leading omnichannel fashion platform, known for its bold yet wearable designs, inclusive approach to style, and eco-conscious efforts through its Down To Earth initiative. The brand is also behind the Tap.Try.Buy. service, which allows shoppers to select pieces online, try them in-store, and only pay for what they decide to keep—a model that merges the best of online convenience and in-person experience.

Here’s What We Know About Pomelo’s Launch in the Philippines

Kicking off its Philippine presence, Pomelo will open two stores in Manila this August—first with its flagship store at Glorietta on August 20, followed by another outpost in Robinsons Place Malate on August 28. The brand has already made its local e-commerce debut via Zalora as of July 2025, while a lauch on Shopee is also on the horizon.

“Launching in the Philippines has always been on our roadmap,” said David Jou, CEO and Co-founder of Pomelo. “The Filipino customer is fashion-forward, digitally connected, and values unique shopping experiences, which perfectly aligns with what Pomelo stands for.”

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PHOTO: COURTESY OF SSI.

Anthony T. Huang, President and CEO of the SSI Group, shared the excitement: “Pomelo’s bold, trend-forward style and digital-first approach align perfectly with the evolving tastes of today’s modern consumers. We’re excited for Filipinos to experience a brand that blends Southeast Asian sensibility with global appeal.”

From Bangkok to Manila, Pomelo brings with it not just racks of stylish looks but also a digital-savvy fashion culture that’s changing how people shop across the region. With over 40 million site visitors and a growing presence across Thailand, Singapore, Indonesia, and Malaysia, it’s no surprise that the Philippines is the next stop for this fast-growing fashion playground.

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PHOTO: COURTESY OF SSI.

In the Philippines, Pomelo will be exclusively distributed by Stores Specialists, Inc. For the latest style drops and updates, follow @pomelofashion_ph and @ssilifeph on Instagram.

Pau is Preview’s go-to fashion girl. On most days, you’ll find her with headphones on, coffee in hand, and likely dressed in an oversized blazer and floor-grazing jeans.