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Platform Show Iii: The New Movement

The breeding ground of influencers, Platform heralds The Next Movement.
Platform Show Iii: The New Movement The breeding ground of influencers, Platform heralds The Next Movement.

Third time’s the charm—you know the drill. Platform Manila was at it again last Saturday, November 23, in SM Aura, serving us the best of youth culture. Practically mainstays at this point, OS Accessories, The Daily Shirting Co., Progress and Greater Good were there, bright-eyed and bushy-tailed to hawk their top selling goods. DJs, artists, style icons and faces anyone could recognize in a crowd—or on Instagram, really—were of course in attendance. This is the breeding ground of influencers, after all; the culturati cannot be far away.

Staying true to its name, The Next Movement, this Platform show was not without newer offerings. The Japanese streetwear-inspired Royalty Clothing was a breath of fresh air, and thus a crowd-pleaser; so was Renan Pacson’s eponymous line. Even better this time, Change Clothes not only accepted donations for Yolanda victims, but also will donate their proceeds to the cause.

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Perhaps quite meta, there was a pop-up salon in this pop-up event. One could get her hair done—or cut, for the bolder ones—by Jude and Rose of Juro Salon care of Vidal Sassoon. One could leave Samsung Hall not only with fresher duds and a full stomach (who didn’t see the Baguettini by the corner?) but also a fiercer cut.

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The sets spun by the likes of DJ Euric, Deuce Manila, and DJ Aryan provided the perfect auditory backdrop while libation, thanks to Licor 43’s nicest staff who handed out free drinks to those who approached the bar, plied those present. Emboldened by the beats or the booze, one was sure to have a great time browsing the racks of fashion and being part of The Next Movement.

Click on the photo gallery to see who was there!