Local retail brand Plains & Prints is the brainchild of the Farillas family. Officially launched in 1994, the brand vowed to offer Filipinas pieces that are timeless, classic, and elegant. True to those words, Plains & Prints is now celebrating its 25th year in the local retail scene, which notably has "grown so much and defined its unique look and style," Plains and Prints’ co-founder and vice president Roxanne Farillas tells Preview. But apart from being able to ride the ever-changing fashion trends, the brand has also kept its promise to produce clothes for modern women with a "more youthful approach."
Roxanne recalls her early memories of the brand.
"The oldest memory I have is of our small space in Greenhills, selling shirts," she says. From their small venture, Roxanne witnessed how Plains & Prints slowly became a part of the modern Filipina’s wardrobe. "Seeing the brand grow from ground up was such an incredible experience, and together with our loyal partners, employees, and customers, we have constantly felt inspired to go further and provide even bigger fashion experiences."
Putting Plains & Prints on the map was not an easy feat.
Like any other business, Plains & Prints did not get to where they are now without adversities. Despite them all, Roxanne says that it is their unwavering passion of producing excellent clothes that kept them afloat. "What I am proud about is we do not go half-baked with our efforts," she says. "So any trial or problem is treated equally with objectivity."
She also attributes their strength as a brand to their "knack for creative storytelling," which "[they] let permeate in the clothes, in the way [they] showcase them, and how [they] want our patrons to feel about their experience." She adds that while tangible clothes come and go, it is in the emotions that buyers feel that make their pieces truly memorable.
However, in their 25 years, Roxanne shares that their biggest triumph has to be "finding that the pieces that we have released from years ago are still in the wardrobe of our loyal customers." Roxanne says that she took this as validation of their work and "really felt that [they] are doing something beautiful and amazing."
Their Filipina muses continue to be an inspiration.
Plains & Prints produces designs that real Filipinos wear. They bring stylish RTW clothes that are worn by "women of style, women of power, driven by their passion and pursuit of elegance." Roxanne describes them to be "opinionated and independent." She looks back and reaffirms the traits that their muses have that deemed them to resonate with the brand’s ideals. "Gretchen Barretto’s influence still permeates today while Liz Uy always inspires [us] with her stylish body of work. Meanwhile, Anne Curtis has a wonderful spirit that appeals to everyone. These are qualities that make them such inspiring and wonderful muses.”
Designer partnerships punctuate Plains & Prints’ history.
The brand has been known to collaborate with local designers like Rhett Eala, Mark Bumgarner, Vania Romoff, Rajo Laurel, and more. This has become the retailer’s avenue of promoting local talent and bringing something new to the table. Roxanne says that their local collaborators have worked well with the brand because they all share "creativity, passion, elegance, and sophistication" that cater to stylish Filipinas. "Our partnerships with these amazing local designers are always an exercise of bringing together these codes into the mix, and allowing them to translate their unique vision into the Plains & Prints DNA," she explains.
Plains & Prints takes it as "a definite sign of success" that local designers continue to trust their brand and pursue good rapport with them. "[Working with creatives] sparks so much joy and fun in me, because we are constantly invigorating the local fashion scene through the creative geniuses around us," says Roxanne. She emphasizes that it is through them that enforces the brand’s ethos. "We do not live in a vacuum, and putting these amazing designers front and center is an incredible way to showcase not only the value of collaboration, but it also showcases the brand’s versatility through different lenses."
The modern Filipina now looks beyond timeless, elegant, and classic.
Roxanne describes them to be diverse individuals who have "unique and uncompromising taste." And just as their style preferences continue to evolve, Plains & Prints also aim to grow with them. "This is why we always strive to constantly provide something special in everything we do," she says. "Each collection is tailored to make the contemporary Filipina extraordinary."
Plains & Prints’ newest collection is the brand in retrospect, revamped, and remade.
Roxanne finds wisdom gratefulness and unquenchable thirst for reinvention. Together with her team, they encapsulate these learnings in their Timeless 25 collection that looks back to their heritage while underlining their pursuit of creativity and innovation. Their anniversary collection remakes 25 iconic pieces from their archival vaults and turns old classics to new favorites. It is essentially an ode to the Filipinas who have been part of their brand’s growth. She divulges that it is through their patrons that led them to create the Timeless 25 collection. Hence, it only made sense to dedicate this collection for them. It was "a way to thank everyone for being part of [their] history as a brand."
"These pieces are very special because they are not just re-issues," she notes. "Given a contemporary twist, it is [both] nostalgic and also very forward in its direction, celebrating heritage, but allowing it to be experienced the way we want the women of today will enjoy these archival reworking."
And so, with their Timeless 25 collection, Plains & Prints renews its promise of dressing Filipinas with "pieces that you will want to be part of your wardrobe for years to come, and will make your everyday style more special."