Pia Wurtzbach Is Setting New Standards In Her Golden Era

Just when you thought you’ve seen the best of Pia Wurtzbach, she’s out here doing her next big thing: taking the fashion world by storm. The beauty queen has graced the iconic Paris and Milan Fashion Week and the 2024 Cannes Film Festival, boasting the brilliance of Filipina beauty and sparking conversations as one of the top celebrity influencers in the prestigious events.

Now, it goes without saying that Pia has truly stepped into what she proclaims as her “golden era,” which, for her, meant having the courage to seize opportunities and building confidence through self-care, even if it means the littlest of things like having a solid hair care routine.

Preview has caught up with Pia to chat about this exciting phase, her ever-evolving approach to fashion, and the secret behind her unwavering confidence and show-stopping looks—her crowning glory.

Going for Gold

“To be completely honest with you, it still feels like a dream,” Pia admits. “It’s something I have always wanted to dabble into, to explore." This golden era, as she calls it, is all about going beyond expectations and pushing boundaries as she finally pursues her long-standing ambition to enter the fashion industry.

“I think what makes this era different is that I'm more fearless in pushing limits—especially the limiting beliefs I used to have for myself. I didn't get this far just to get this far,” she declares, highlighting her determination to push past these limits.

Since handing down the Miss Universe crown, Pia's journey has been a testament to growth and showing a different side to her other than a beauty queen that the public knows and loves. So what does she do? She auctions her Miss Universe gowns to support her advocacy and experiments with different styles as she explores Pia in the global fashion community, as seen from her recent red-carpet pieces.

By the looks of it, everyone in the fashion industry is curious and excited to see more. Would you believe she garnered among the highest media values and engagement rates during Milan Fashion Week, right behind A-listers like Anne Hathaway and Stray Kids' Hyunjin? That's Queen P for you!

Setting New Standards

From classics she reimagines with a twist, to effortlessly casual separates she elevates with unexpected pairings, Pia's fashion choices are anything but predictable. She pushes the boundaries between high-fashion masterpieces, featuring her daring color palettes and bold, trend-setting hairstyles, as she says: "When it comes to fashion, I would say I'm very playful.”

Pia's playful approach to fashion isn't just a reflection of her personality; it's a powerful force that's redefining what it means to be stylish in today's world. By defying expectations and rocking both gowns with audacious silhouettes and chic takes on everyday wear, Pia challenges the notion of what's "supposed" to go together. This is exactly what she means when she says: "One day, you see me in a gown with the most interesting silhouette. Next, you might just see me wearing something classic or decked out in something casual and chic.”

This also extends to her collaborations, where she's not just a muse but an active co-creator. She seeks inspiration from fashion icons, but injects her own unique touches. "I love working with both renowned and upcoming designers and stylists, especially drawing inspiration from icons, but I also want to add touches of ‘Pia’ to everything," she highlights.

Bold confidence is the driving force behind Pia's style. She establishes her "gold standards," as she says: “I'd say the gold standard for me, in the context of beauty and fashion, means staying unpredictable and unafraid to try something new.” Welcoming the unexpected and exploring new avenues is what sets her apart as a true trendsetter.

If there's one thing she could take with her from her pageant days, it is the power of healthy and shiny hair, which helps her stand out from the crowd. A great conditioner like the new Cream Silk Triple Keratin Ultimate Repair & Shine Serum Conditioner has been her trusted partner in keeping her crowning glory the "gold standard." With regular use, this conditioner made with Collagen Serum helps keep her tresses soft, shiny, and nourished, allowing her hair to keep pace with her style choices.

When asked about her personal standards, Pia thrives on finally saying "yes" to her own possibilities: "I love all the exciting events, the fittings, and the looks, but what I love most about diving into fashion is how it has pushed me to grow in so many different ways." This newfound freedom translates to her life philosophy: "When it comes to life, my gold standard is striving to be unstoppable, not letting anyone, especially my inner saboteur, get in my own way."

Pia establishes new gold standards for confidence and style in and out of the fashion scene. She inspires others to do the same, urging them to overcome their own inner saboteurs and accept the possibilities that come with saying "yes" to themselves.

Her Best Era Yet

Pia is undeniably in her best era yet. She defines this period with a powerful statement: “Owning your golden era means seizing opportunities that come your way. It means not letting anything or anyone, not even yourself, get in the way of your momentum.”

For Pia, self-care is the key to maintaining this momentum. “When you know you take good care of yourself, you can’t easily be fazed by the stress and challenges that come with the everyday hustle,” she highlights.

Taking care of yourself isn't about grand gestures – even the little things, like having a solid hair care routine, can make a big difference. “It's the key to confidence,” she says. A luxurious hair care routine, like the one provided by the new Cream Silk Triple Keratin Ultimate Repair & Shine Serum Conditioner, can be a powerful tool for self-care and boosting confidence, allowing you to enter your own golden era, just like Pia.

Pia's confidence goes beyond self-care, fueling her ambitions for the future. She excitedly shares her aspirations: “Just the thought of it already excites me so much! I’ve been manifesting being in a different path for so long and I’ve been embracing this as part of my work routine.”

Looking ahead, Pia's future is as bright as the gold lining her era. “I'm ecstatic and very much looking forward to collaborating with more designers all over the world and maybe walking in a couple more shows. A girl can dream!” she says. Pia's positive attitude and unwavering self-belief allow her to not only dream big, but also actively work towards achieving those dreams.

Golden Advice for Filipinas

Pia's journey transcends personal success; it's about redefining what it means to be a Filipina beauty icon. She looks beyond the dazzling world of fashion and uses her platform for a greater purpose: “Beyond the glitz and the glamor of all these events, fashion shows, awards—to me, reaching a wider global audience ultimately means having more space and opportunities to talk about causes that are close to my heart.”

Pia aspires to use her voice to “impact more lives positively—whether it's something as little as inspiring someone to wear that dress or taking on a more active role as an advocate doing community work.”

As a role model for young Filipinas, Pia's message is a powerful call to action: “Everything you need to achieve your dreams is already within you. Don't let yourself get in the way.”

She dismantles self-doubt, urging Filipinas to believe in their potential. “Confidence is something that you build over time,” she says, “and it all starts with taking care of yourself and putting yourself out there to try new things.”

Pia's journey is a testament to the power that lies within each Filipina. By embracing self-care, silencing inner doubt, and actively pursuing their dreams, Filipinas can all own their own golden era, leaving their mark on the world, just like Pia.

Take a cue from Pia and step into your golden era. Start with a confidence boost from self-care, courtesy of the new Cream Silk Triple Keratin Ultimate Repair & Shine Serum Conditioner.

For more information and updates, visit the Cream Silk website and follow Cream Silk on Facebook.

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Photographer: BJ Pascual (@bjpascual)

Creative Director: Kat Tapang (@kattpower)

Managing Editor: Deb Austria (@debausm)

Production Manager: Mary Joyce Lapasaran (@_joycelapasaran)

Art Director: Ica Del Mundo (@delmundoodle)

Hairstylist: Jeck Aguilar (@aguilarjeck)

Makeup Artist: Justin Louise Soriano (@justinelouisesoriano)

Stylist: Perry Tabora (@perrytabora)

Wardrobe: Rob Ortega (@robortegastudio)

Product Photography: JV Rabano (@jvrabano)

Sr. Content Strategist: Celine Briones (@celinebriones)

Writer: Fenichi Joy Lozada (@madamfen)

Social Media: Nicole Gueco (@nicolegueco)

Video: Monet Landayan (@monetlandayan) & Jino Del Mundo (@jinooftheworld)

Set Design: Adset Prod (@adsetprod)

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