StyleBible Preview

Philippine Fashion Week Holiday 2010: Penshoppe

Penshoppe takes casual wear a notch higher.
Philippine Fashion Week Holiday 2010: Penshoppe Penshoppe takes casual wear a notch higher.

Penshoppe takes a stroll down the streets of London and moves on to the next level of casual wear. The New Urbanite Collection is dominated by somber shades of black, gray and blue in an assortment of street-style pieces inspired by today's modern urbanites.

The collection is comprised of military-inspired pieces, deconstructed denims and bespoke tailored active wear. It also docked into dark romantics, and retro and vintage glam-grunge looks, all put together in liberal layers.

The retail giant revolutionized its look, aiming its reach at the more mature market of yuppies and professionals. After all, the taste of today's stylish young ones has grown up beyond the formula tee and jeans and they're hungry for variety.

Penshoppe's new vision seems to be for the brand to bring sophistication to casual wear with a very novel approach to dressing. This bold mix seems to capture the different aesthetics of the new breed of urbanites, taking casual wear a notch higher.

Click on to view Penshoppe's Holiday 2010 Collection.

Click here to view our complete coverage of Philippine Fashion Week Holiday 2010.


—Nikki Santiago, Associate Market Editor