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Philippine Fashion Week Holiday 2010

Pencil in the PFW Holiday 2010 shows in next week's schedule.
Philippine Fashion Week Holiday 2010 Pencil in the PFW Holiday 2010 shows in next week's schedule.

Manila fashionistas, clear up your schedules starting Wednesday next week (May 26) because Runway Productions, the organizer of Philippine Fashion Week (PFW), is going to bring us a whole slew of drool-worthy collections from many of our country's most veritable designers and clothing brands.

PFW Holiday 2010, now on its 13th season, begins on Wednesday, May 26, 2010 and culminates on Wednesday, July 2, 2010 in its official venue, SMX Convention Center. Newcomers (such as Veejay Floresca and Noel Crisostomo) and veterans (such as Ronaldo Arnaldo and Frederick Peralta) alike comprise this season's PFW participants, which comes to a hefty total of 112 designers and 4 clothing brands.

Style Bible will be covering the shows this year, so those who can't make it to the shows should stay tuned to the site for our influx of behind-the-scenes reports and coverage specials right out of the backstage and fresh off the runway.

By the way, we're giving away 45 free tickets to the shows! To find out more, click here.

Scroll down to see the schedule of shows for PFW Holiday 2010.

MAY 26, 2010 (WEDNESDAY)
5:30 – 6:00 (Function Room 4)
Visions and Trends Design Fusion

6:30 – 7:00 (Mall of Asia)
Sunsilk

7:30 – 8:00 (Function Room 4)
SM Department Store

9:30 – 10:00 (Function Rooms 2 & 3)
Jun Jun Cambe

MAY 27, 2010 (THURSDAY)
5:30 – 6:00 (Function Room 4)
PREMIER A
Alodia Cecilia
Arnold Galang
John Paras
Kristel Yulo
Veejay Floresca


6:30 – 7:00 (Function Rooms 2 & 3 or Mall of Asia)
Ready to Wear / Next Generation

7:30 – 8:00 (Function Room 4)
LUXE WEAR A

9:30 – 10:00 (Function Rooms 2 & 3)
Bang Pineda
Tina Daniac

MAY 28, 2010 (FRIDAY)
5:30 – 6:00 (Function Room 4)
PREMIER B
Czarina Villa
John Guarnes
Kenneth Chua
Lizanne Cua
Noel Crisostomo

7:30 – 8:00 (Function Room 4)
LUXE WEAR B

9:30 – 10:00 (Function Rooms 2 & 3)
Frederick Peralta

MAY 29, 2010 (SATURDAY)
1:00 – 1:30 (Function Room 4)
Jeffrey Rogador
Kermit Tesoro and Leeroy New
Yako Reyes

2:30 – 3:00 (Function Rooms 2 & 3)
Alex Pigao
Dimple Lim
Michelle Lim

4:00 – 4:30 (Function Room 4)
PREMIER C
Arnel Zulieta
Lyle Ibañez
Pepsi Herrera & Edwin Tan
Zxander Tan

5:30 – 6:00 (Function Rooms 2 & 3)
Gerry Katigbak
Ronaldo Arnaldo
Lyle Ibañez and Raoul Ramirez for ESAC

6:30 – 7:00 (Mall of Asia)
Jag

7:30 – 8:00 (Function Room 4)
M Baretto

9:30 – 10:00 (Function Rooms 2 & 3)
Penshoppe

MAY 30, 2010 (SUNDAY)
1:00 – 1:30 (Function Room 4)
SoFA

2: 30 – 3:00 (Function Rooms 2 & 3)
Angelo Estera
Odelon Simpao
Shanon Pamaong

4:00 – 4:30 (Function Room 4)
Chris Diaz
Jerome Salaya Ang
Joel Escober

5:30 – 6:00 (Function Rooms 2 & 3)
Marlon Rivera

6:30 – 7:00 (Mall of Asia)
Human
Kashieca
Bench

7:30 – 8:00 (Function Room 4)
GRAND ALLURE

9:30 – 10:00 (Function Rooms 2 & 3)
Michael Cinco

—Jae de Veyra Pickrell, Editorial Assistant

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