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Phfw Day 1 Review: Sm Ladies' Holiday 2013

The retail powerhouse opened Philippine Fashion Week with bright hues and prints aplenty.
Phfw Day 1 Review: Sm Ladies' Holiday 2013 The retail powerhouse opened Philippine Fashion Week with bright hues and prints aplenty.

SM Ladies set the night ablaze with their massive offering of chic options for the stylish set. Presenting eight of their homegrown brands namely Studio S, Philosophy, NY Square, Weekender, Folio, SM Classics, Coco Cabaña, and Parisian, the high-energy catwalk was a graphic parade in all forms: '60s mod, florals, stripes, and tribal.

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INTO THE FUTURE. The show's amazing hologram backdrop set the tone for the show. 

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ALL IN A DAY'S WORK. This lovely ensemble can take you from work to dinner and cocktails.

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STRIDE IN STYLE. We love this pair of chic strappy platforms by Parisian!

CANDY MIX. These pointy pumps in bubblegum pink are perfect for the prim and proper. 

In tune to their mantra of having it all, the super brand tapped three of today’s power women—Ruffa Gutierrez, Divine Lee, and Ingrid Go—to represent their diverse selection of contemporary pieces that cater to women of all shapes and style identities. From power suits to easy casuals, the collection proved to be something that you can wear for more seasons to come.

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To view the whole collection, click on SM Ladies' Holiday 2013 Part 1 and SM Ladies' Holiday 2013 Part 2.