Penshoppe Rings in the Holidays with a Star-Studded Pop-Up Experience
Ambassadors James Reid, Darren Espanto, Cassy Legaspi, and Ysabel Ortega staged special performances during the event.
Published on Nov 18, 2025
Penshoppe wrapped up its two-day All Together Now pop-up at the SM Mall of Asia Main Atrium with another full crowd of fans and media. The celebration marked the reveal of the second batch of ambassadors included in what the brand describes as its biggest campaign to date.
Scenes from Penshoppe's "All Together Now" Pop-Up at SM Mall of Asia
The November 16 program brought James Reid, Darren Espanto, Cassy Legaspi, and Ysabel Ortega to the center of the event.
According to the brand, their appearance each represented the varied personalities and creative voices behind the all-star lineup, while also serving as the culminating event of All Together Now—the homegrown brand’s first campaign, where it gathered its endorsers in a single major shoot.
Visitors moved through an interactive setup that featured campaign imagery, styled installations, and pieces from the brand’s holiday collection. The lineup leans into self-expression and individuality, while still carrying a sense of shared spirit that suits the season.
Inside the pop-up, guests explored an interactive setup featuring campaign visuals, styling installations, and key pieces from Penshoppe’s latest collection. Unveiled in time for the holidays, the collection highlights self-expression, individuality, and a sense of community.
“Bringing all our ambassadors together in one campaign is a milestone for Penshoppe,” the team shared. “All Together Now reflects what the brand has become and where it’s headed—bold, inclusive, and united through style.”
About the "All Together Now" Campaign
Photographed by Alan Segui, the campaign brings Penshoppe’s roster of endorsers together in a series of festive holiday visuals. Through the campaign, the brand hopes to invite its community to stand together “in fashion, in voice, and in purpose.”
Framed as its most expansive effort yet, the campaign includes a soundtrack by James Reid and aims “to celebrate what’s been built this year—and set the tone for what’s coming next,” the team shared through a press statement.
The campaign stars Pinoy Big Brother Celebrity Collab housemates Brent Manalo, Ralph De Leon, AZ Martinez, Josh Ford, Bianca De Vera, Will Ashley, Charlie Fleming, and Vince Maristela.
The second image includes all eight members of BINI, James Reid, Darren Espanto, Ysabel Ortega, Cassy Legaspi, Jayda, Miguel Tanfelix, and Jeff Moses.
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