KEN SAMUDIOBATCH: 2011
From launching a capsule collection for The Ramp Crossings, Ken is now working on a few samples for international label JOSIE by Natori. He also designed wedding accessories for Pia Gladys Perey’s Autumn/Winter 2013 show in LA Fashion Week held last March and currently preparing for his own show in Canada this September.
ON BEING PART OF PEFTA
PEFTA helped my design career in ways I’ve never imagined! Every time I wake up, I would always find it surreal to be in the same league with these creative people I have admired all these years! Who would have thought I would be working with the likes of Josie Natori, Inno Sotto, and Pauline Juan, among others? Being chosen as a finalist for PEFTA is definitely one of the highlights of my design career. To be part of it can be likened to hiring a big PR agency without the hefty PR service fee, as Preview supports the finalists long after the show concludes.
LOOKING BACK: HIS GREATEST LESSON
I have learned from PEFTA that to be a successful designer, you cannot rely on good products alone. One needs to create a brand that people will be able to recognize and relate to. To do that, you must have the artistic vision of a designer and the acumen of a good businessman.
LOOKING FORWARD: 2013 PLANS
Expect to find my brand in the US, Canada, Russia, and the Middle East. I will also be launching the website for my main brand Ken Samudio and my diffusion line Matthew&Melka anytime this year, plus a special collaboration with AVA.ph and a new collection for Manila Wear at the Manila FAME.
PAYING IT FORWARD: TWO CENTS FOR THE NEW BATCH
Remember that fashion is not just art but also a business. Make your brand relevant and always strive to reinvent your collection while still keeping a signature look or technique. Lastly, love what you do. Everything else will just be a bonus.
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