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Pefta Update Part 1: Going Global

Take a peek into the design careers of former PEFTA finalists.
Pefta Update Part 1: Going Global Take a peek into the design careers of former PEFTA finalists.

 


KEN SAMUDIO
 

BATCH: 2011

From launching a capsule collection for The Ramp Crossings, Ken is now working on a few samples for international label JOSIE by Natori. He also designed wedding accessories for Pia Gladys Perey’s Autumn/Winter 2013 show in LA Fashion Week held last March and currently preparing for his own show in Canada this September.

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ON BEING PART OF PEFTA 

PEFTA helped my design career in ways I’ve never imagined! Every time I wake up, I would always find it surreal to be in the same league with these creative people I have admired all these years! Who would have thought I would be working with the likes of Josie NatoriInno Sotto, and Pauline Juan, among others? Being chosen as a finalist for PEFTA is definitely one of the highlights of my design career. To be part of it can be likened to hiring a big PR agency without the hefty PR service fee, as Preview supports the finalists long after the show concludes.

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LOOKING BACK: HIS GREATEST LESSON

I have learned from PEFTA that to be a successful designer, you cannot rely on good products alone. One needs to create a brand that people will be able to recognize and relate to. To do that, you must have the artistic vision of a designer and the acumen of a good businessman. 

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LOOKING FORWARD: 2013 PLANS

Expect to find my brand in the US, Canada, Russia, and the Middle East. I will also be launching the website for my main brand Ken Samudio and my diffusion line Matthew&Melka anytime this year, plus a special collaboration with AVA.ph and a new collection for Manila Wear at the Manila FAME.

PAYING IT FORWARD: TWO CENTS FOR THE NEW BATCH

Remember that fashion is not just art but also a business. Make your brand relevant and always strive to reinvent your collection while still keeping a signature look or technique. Lastly, love what you do. Everything else will just be a bonus. 

 


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