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Preview's Top 10 Emerging Fashion Talents This 2017

Watch out for this bunch.
Preview's Top 10 Emerging Fashion Talents This 2017 Watch out for this bunch.

Preview champions young designers and we're always on the look out for fresh perspectives. And so, we're confident in the future of the local fashion scene as we unveil our annual list of Preview Emerging Fashion Talents featuring 10 up-and-coming design talents. Their three-look creations were shown at the recently concluded Manila Fashion Festival in a show presented by Japanese lifestyle company, AT Control. See below who made it to our list in this fashion editorial styled by Preview Contributing Editor for Fashion Andre Chang.

1. Lyn Galo


IMAGE Andrea Beldua

“I have always called myself an artisan fashion designer,” says Lyn Galo, whose interest in fashion partially comes from her mother’s fondness for doing beadwork. It makes sense, then, that Lyn’s clothes are fit for royalty, with rich details and patterns, which she shares she’s “extremely picky” about. But she makes it work: “I [seek to] maintain elegance in my design.”

Contact: 09356514806

Parisian Gold Slingbacks, P699, The SM Store

2. Zarah Juan

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IMAGE Andrea Beldua

“It wasn’t a straight and narrow path for me to fashion,” explains Zarah Juan, who was once a flight attendant and an entrepreneur. As a designer, she sets herself apart by working with different communities, such as Davao’s Bagobo Tagabawa tribe, and providing a sustainable livelihood for them. “My brand is all about collaboration and empowerment,” she says. “It celebrates Filipino ingenuity and craftsmanship.”

Contact: 09189261643

3. Aaron Quitoles


IMAGE Andrea Beldua

For Aaron Quitoles, fashion was an epiphany. “One day,” he says, “I realized that fashion is in my veins. This is what I want to do.” With a preference for simplicity and minimalism, Aaron  imbues classic pieces with urban flair.

Contact: 09952312211

Parisian Stocking Boots, P2199, The SM Store

4. Imma Colarina


IMAGE Andrea Beldua

Imma Colarina never set out to make menswear, until she took a class and realized she wanted to revolutionize it. Inspired by Philippine urban legends and science fiction, Imma says her work is unified by one factor: making modern garments without relying so much on technology. “By deriving ideas from traditional patternmaking and sewing techniques,” she says, “I want to be able to show completely new silhouettes for men.”

Contact: 09497711850

5. Pinky Magalona


IMAGE Andrea Beldua

With a dressmaker mother and a tailor father, Pinky Magalona has always been destined for fashion. She started using a sewing machine at age 7, but these days, she prefers using her hands. After a stint with a Kuwaiti couture house, Pinky has returned to her hometown of Cebu, creating evening gowns and bridal dresses. “It’s where the money is,” she quips, but it’s clear that nothing makes her happier. “I love what I do.”

Contact: 09392360336

Parisian Boots, P1799, The SM Store

6. Rei Escario


IMAGE Andrea Beldua

Cebu-based Rei Escario was still an in-house designer for his brother and mentor Jun Escario when his fresh takes on evening and bridal gowns—bold colors, strong cuts and lean patterns—earned him his own following. “I like to think that my work stands out,” he says, “because I do not dwell on a certain style too much.”

Contact: 09273642398

Parisian Feathered Mules, price unavailable, The SM Store

7. á¸¢A.MÜ by Abraham Guardian and Mamuro Oki


IMAGE Andrea Beldua

Barbie, paper dolls and Lady Gaga—thanks to them, the duo behind the brand HA.MÜ are on the rise as makers of wearable art. Despite differing styles, with minimalist Mamuro Oki focusing on structure and silhouette and maximalist Abraham Guardian focusing on textures and colors, the pair have managed to create harmony in the unconventional, creating “oversized structured pieces that can both be worn on any gender.”

Contact: 09479525188

8. Quiddity by Genevieve Go


IMAGE Andrea Beldua

Visual artist Genevieve Go, thanks to her interest in construction and utility, studied leather bag making in Florence and landed an internship with the company that produces Proenza Schouler handbags. Her bags are meticulously cut and sewn by hand and, she says, reflect her personality a lot: “Nothing flashy, garish or superfluous, but steadfast, a little quirky and gets the job done.”

Contact: 09175106239

9. Jinggay Serag


IMAGE Andrea Beldua

Taking inspiration from her roots in architecture, Jinggay Serag’s Aurelia is a celebration of finely balanced textures, volume, classic colors and the female body itself. Aurelia was also inspired by 19th century Germany, with marine biologist Ernst Haeckel’s illustration of a jellyfish—a far cry from Manila in 2017, maybe, but the results are both contemporary and timeless.

Contact: 09178880554

10. Jandra Babiera


IMAGE Andrea Beldua

Growing up, Jandra Babiera often found himself transfixed whenever he saw how his mom would dress for work and how her clothes transformed her. The designer, who began as a freelance makeup artist and hairstylist, hopes to push fashion forward with a raw and eccentric approach to feminine, romantic pieces. “Romance is something that is not blatant,” he explains. “It is felt with intensity and a little bit of peculiarity. It is something you could dream about.”

Contact: 09064305054

Parisian Boots, price unavailable, The SM Store

Shoes from Parisian at the SM Store

Makeup by MAC Cosmetics

Hair by Junca Salon

Watch the full show below!

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