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Pandora's Latest Collection Is Inspired by an Autumn Wonderland

You'll want every piece.
Pandora's Latest Collection Is Inspired by an Autumn Wonderland
IMAGE Pandora
You'll want every piece.

Pandora gets whimsical with its fairy-dusted new collection for Autumn 2019, aptly dubbed Pandora Wonderland! It's almost like entering a quaint little jewelry shop set in the Into The Woods universe; in short, this is definitely a sparkling array the likes of Rapunzel and Snow White would merrily don. Fitting, as the Copenhagen-born brand actually shares its hometown with none other than famous fairytale author Hans Christian Andersen!

Here, we pause for a detailed interview with the Danish label's VP Creative Directors, Francesco Terzo and A. Filippo Ficarelli, about their enthusiastic thoughts on this magical fresh drop.

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PHOTO BY Pandora

Sum up the collection in a few words.

Representing our new brand platform, Pandora Wonderland focuses on the elements of life that we love the most. It also represents a world we’d like to see more of, where openness, curiosity, and acceptance are placed in high regard. Key words are: fearless heroine, forest, magical nature, quirky characters, openness, curiosity, dream world, and changing colors.”

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PHOTO BY Pandora

How does the story unfold throughout the collection?

The season’s adventure twists and turns with the colors, patterns, textures, and characters that emerge and transform around us. Along the way, we encounter diverse characters and situations that shape our journey: a tree monster, forest friends, a dragon, a hedgehog, a flying pig and The Pandorasa punk band starring Pandora Friends. Undaunted, we embrace their differences.”

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PHOTO BY Pandora

What role does color symbolism play in the collection?

“We’ve used colors to symbolize the different chapters of the Pandora Wonderland storyas well as the contrasts between the collection’s divergent expressionsTonal pink huesfrom light to darkrepresent the forest sanctuary and shades of blue symbolize the night and the dream world.”

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PHOTO BY Pandora

What feeling do you want to evoke in those who will wear the Pandora Wonderland collection?

“Openness and inclusivity, uniqueness and identity, as symbolized by the open-minded encounters with a host of diverse and magical characters. Everyone is welcome. The Pandora Wonderland story also reinforces that beauty has no limits and no rules. We want to inspire women to find their own pathto play with their self-expression and to take a risk [with their look]We encourage them to express the things they love through the different jewellery pieces, whether it’s an acorn pendant, a new take on hoop earrings, or a dragon charmThe rebellious narrative comes to life through the feel of the jewellery and the many creative styling possibilities it holds.”

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PHOTO BY Pandora

Which jewellery trends for the new season come into play in the collection?

“Gradients and combinations of colors; punk attitude conveyed through freedom of expression and following your own rules; fairytale elementscontrasting textures and adornments; layering with different lengths, weights and dimensions; and mixing up stories and themeswhether it’s nature or fairytaleto create a personal style story.”

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PHOTO BY Pandora

Which jewellery designs from the new collection are personal favorites?

“We love the idea behind the oak leaf, acorn, and mushroom designs, as well as their realism. The new Pandora Friend sare also personal favoritesespecially Pippo the flying pig and Nino the hedgehog.”

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