Local label UNAROSA has just undergone a maaajor revamp, and we're totally heart-eyes-emoji over it. You'll have to see for yourself—but first, we get the scoop on the brand's ultra-chic overhaul from Benj Billones, UNAROSA's charmingly candid Marketing Head. Trust us: after this you'll be itching to shop their stuff!
IMAGE Courtesy of UNAROSA
1. What would you say is the overall aesthetic/look of UNAROSA?
"The brand’s design goal is to always create effortless yet very unique sartorial pieces that celebrate the feminine figure. In our recent collections, you will see a lot of classic items with unexpected twists in it. We honor individuality so it is very important for us to produce one-of-a-kind pieces that you will not see in the usual department stores or those mega giant brands you’d see everyone is wearing."
IMAGE Courtesy of UNAROSA
2. Describe the UNAROSA girl.
"An UNAROSA woman is a modern Filipina who is not afraid to express herself through the clothes she is wearing. She does not necessarily aim to stand out but usually does because of the unique clothing pieces she wears everyday. She is very career-oriented and a true power woman but still has that youthful personality that reflects in her everyday fashion choices."
IMAGE Courtesy of UNAROSA
3. Tell us more about the brand's latest collection. How is it different from the past ones?
"For the longest time, the brand has been known for either corporate wear or dressy formal pieces. But time is changing, and the power woman that UNAROSA has been targeting from almost a decade ago is not the same #girlboss of today. This Spring/Summer 2017, you will see a brand new UNAROSA with more exciting pieces that are still sophisticated but has that youthful vibe that everyone would love to have.
"This particular collection takes inspiration from the romantic Victorian era of the West and the elegant statement fabrics of the East. From the Victorian influence, the brand took out key details like various-patterned lace in blush, ruffles in marble white, corsetry, exaggerated sleeves, and high necklines. This is then mixed with statement coastal classics of the East with details like sarong wrap in cotton fabric, clean lines, various embroideries, and organic textures. In this collection, two totally different aesthetics meet and unexpectedly work well together bringing one outstanding collection fit for every 'It Girl' out there."
IMAGE Courtesy of UNAROSA
IMAGE Courtesy of UNAROSA
4. Will all the pieces in stores be available online as well?
"Yes! We regularly update our online inventory to match our physical stores. (Tip: we tend to prioritize our online inventory so you better check out our website www.una-rosa.com especially the New Arrivals page!)"
5. When will the online shop/website be up and running?
The website is already up and running! We recently went live a few weeks back and you can already shop in the site. As we go along, there will be a lot of exclusive deals and surprises so you better sign up in our newsletter!
IMAGE Courtesy of UNAROSA
IMAGE Courtesy of UNAROSA
6. What's your favorite piece from the collection?
"Personally, I’m a jacket type of guy so I’m really loving the army green floral patched parka Jess Wilson wore in our recent summer campaign. But if I’m to suggest to my gal pals, I would recommend this crop lace top with flounce sleeves. It’s very current and you won’t have a problem pairing it with pieces you already have in your closet. Jess even layered it with a nice jumpsuit underneath. With that top, layering should not be a problem even in the hottest season of the year because it’s so light yet very trendy!"
IMAGE Courtesy of UNAROSA
IMAGE Courtesy of UNAROSA
Like what you see? Don't know about you, but we are 110% ready to get shopping. Head over to UNAROSA and start filling your carts!
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