In a sea of Instagram shoe stores vying for shoppers' attention, Tazanna prefers to keep it simple. Their footwear offerings bear a quiet force anchored on familiar designs and bolstered with expert local craftsmanship. They believe that shoes don't need to choose between comfort and style. Instead, they're determined to give both and create options that girls would love to wear day in and day out. Below, Preview gets to know more about the brand and their mission to provide comfy yet stylish shoes for every Filipina.
What is the concept behind Tazanna? Where did the name come from?
"The meaning of the name Tazanna translates to princess. We believe every woman deserves to feel like and be treated as a princess. Owning a perfect pair of shoes that you will always enjoy wearing is a step towards the Tazanna ideal. "
Who designs your shoes? Please describe your overall aesthetic.
"We design each and every pair. We also listen to our customers’ ideas, bringing them into life, and adding on the overall Tazanna aesthetic–chic, classic and personal. "
What kind of materials do you use in producing your items? Where and how do you manufacture them?
"We use high quality materials such as premium faux leather. Every pair of Tazannas is intricately handcrafted by our local sapateros, and the manufacturing process is overseen by us, ensuring craftmanship, top-tier quality, and comfort."
What made you decide to pursue this production route?
"Getting the right fit, comfort, and style can only be achieved by getting the right craftsmen. With these in mind, we partnered with local shoemakers to support the industry, promote local talent, and strike the balance between quality and affordability."
Who do you have in mind wearing your pieces? Describe the ideal Tazanna girl.
"Tazanna shoes are made to give women what they deserve: comfort, style, and quality. The ideal Tazanna girl is—as Proverbs 31:25 says—'clothed with strength and dignity.' She is an individual who knows what she wants, works hard for it, and looks good doing it."
What are your brand's greatest strengths? What sets you apart from other stores?
"Tazanna focuses on worth–classic style and comfort. As we all know, classic is timeless. In addition, every pair purchased gives back to our Filipino shoemakers, supporting and encouraging the local community, and contributing to the economy. "
What about its weaknesses? How are you able to overcome these?
"Every pair of Tazannas is handcrafted and takes more time to produce by our skilled sapateros. However, we believe our shoes are well worth the wait. Being new to the industry makes us the underdogs, but that also means we’re more hungry and inspired."
Where do you see your brand in the coming years? What should we expect from Tazanna in the future?
"In the coming years, we see Tazanna as an integral part of each and every woman’s journey, from the casual to the corporate. Expect Tazanna to become a standard in classic shoe designs and to continue to support our local sapateros."