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Online Store of the Week: Lo The Label

Made by Pinays for Pinays.
Online Store of the Week: Lo The Label
IMAGE lothelabel.com
Made by Pinays for Pinays.

As with most successful businesses, Lo was born out of love—or, to be specific, love for fashion. Two 23-year-old millennials, Janelle Guiab and Kyle Bulut, shared the same passion for wearing nice clothes and it eventually pushed them to launch a dream project online last May. Check out @lothelabel on Instagram and you will see a feed bursting with color and Pinay-friendly apparel. "We make sure the fit is tailored to the Filipino body," Janelle shares.

If you have heard of Vladimir Nabokov's Lolita, the label was actually based on one of the characters. The owners told Preview, "[The character] is so seemingly innocent and childlike yet so dangerous—a girl completely ahead of her league. In the same way, Lo also means to draw attention to something amazing or to show wonder and surprise. We just love the idea of that."

If you die for standout pieces that are at the same time so deceivingly simple, check out a few of our picks below and start shopping.

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IMAGE lothelabel.com

Moritz set in cesious, P2500

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Desdemona top in Dusty Rose, P750

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St. Moritz trousers. P1350; and Budapest cropped muscle tee in Ivory, P600

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Cape Town in Ivory, P750

Love what you're seeing? Visit their website and let the shopping commence!

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