StyleBible Preview

Online Store of the Week: Giovanne the Label

For the girl and guys on-the-go.
Online Store of the Week: Giovanne the Label For the girl and guys on-the-go.

While doing our weekly round up on Instagram, we stumbled upon leather bag brand, Giovanne The Label (@gvnthelabel). Owned by sisters Keisha and Kaitlin Lao (who are both still students, btw), GVN was born thanks to their dad who pushed the siblings to start their own business early. “When we thought of starting the business, we told ourselves that we should go with a brand name that sounded very short but classy and elegant,” shares Keisha. Staying true to their chosen name, their array of synthetic leather goods inspired by what they see on Instagram are sourced and manufactured locally, and most of all, designed tastefully. “We wanted our target market to be the masses so we made the bags more affordable by using synthetic leather. Several people are turned off knowing that some bags are made out of synthetic leather but little do they know that bags from Zara, Charles & Keith, and Topshop are made out of the same leather, too. And just because bags are made out of synthetic leather, doesn’t mean they are inferior to genuine leather ones!”


The best part? Both the guys and the gals can find something from their collection! “We do not just aim to target women but men, too! Some men have actually ordered the Cole in different colors. In fact, our upcoming collection, which we will be launching during our second bazaar, will be unisex.”

Recommended Videos

If you’re in need of a purse that you can just grab and go, scroll down to see their spacious and stylish bags that will complete any look. 

The Charlie tote bag (P1000) is their best seller. 


The Clarisse (P795) is available in Taupe, Cream, Blush, Tan, and Grey.

The paper bag design of The Cole (P850) has caught the attention of the guys, too!

Related Stories from

Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!