The rise of modern retail brands in our country has truly ushered in a fresh perspective on shopping locally. Albeit the challenging times, we definitely saw a handful of brands stand out and show us their strong resilience. If you’ve recently spotted some of your favorite celebs and influencers donning similar sweatshirts and hoodies over the course of this quarantine, well it’s none other than from local hip brand, Charlotte Folk.
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Established in 2018, Charlotte Folk is owned by Jan Charlotte Venzon, an entrepreneur passionate about starting her own clothing line. In an exclusive interview with Preview, Charlotte shares that she named the brand Charlotte Folk because she envisioned people wearing her designs while creating her own culture full of upbeat and energetic vibes.
With that being said, she also added that before releasing a new collection, she would conduct extensive research in order to gain a deeper understanding of her target market. Then that’s when she would proceed to tie it together with the current trends and some personal touches. This is definitely a smart and surefire way to boost your sales and keep the business going. Plus, Charlotte Folk has garnered quite a loyal fanbase from our own local influencers and personalities, which is how you know this method is quite effective.
Comfy, cool and aesthetically pleasing, Charlotte Folk’s products are suited for laidback and stylish everyday wear. After all, Charlotte says that she’d love to see folks vibing to a free-spirited sense of style with their quality wardrobe essentials.
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