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Onitsuka Tiger Shows Us How to Wear Retro Logos and Neon Colors This 2020

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Onitsuka Tiger Shows Us How to Wear Retro Logos and Neon Colors This 2020

Streetwear aficionados are in for a treat with the launch of Onitsuka Tiger’s Spring/Summer collection in Southeast Asia. Held at Singapore's Luxe Art Museum last December 4, the runway was illuminated in illusionary blue light—similar to the Spring/Summer 2020 show that was held at the Shin-toyosu Brillia Running Stadium in October.

“This season is a big homage to Tokyo because it’s going to be the [venue for the] 2020 Olympic Games,” he shares. “The collection is going to be in the stores at that time. For me, it’s like the world is coming here and Tokyo has become the center for creativity and a very inspiring city for so many people.”

The Onitsuka collection also honors Kihachiro Onitsuka, the founder of Onitsuka Tiger. It incorporates five important elements like “The New Youth”, “The Modern Uniform”, “The New Casual”, “The Sports Obsession”, and “The Free Spirit”. The palette boasts of neons like yellow and orange as well as cool, sporty shades like black and indigo.

Models wore fashionable ensembles that take cues from different sports. There were jersey mesh tank tops and shorts, denim cargo pants, fitted multicolored t-shirts, padded jackets, transparent coats, a fitted bicolor knit pullover, and a boxing robe-like satin evening dress.

Iconic shoes and bags were also on display, showcasing vibrant colors and big retro logos that are expected to make a streetwear statement come the new year.

Selected pieces will be available soon on the Onitsuka Tiger website and in stores worldwide. Onitsuka Tiger is available locally at Greenbelt 5, Shangri-La Plaza Mall, Ayala Cebu, Ayala Manila Bay, and Bonifacio High Street Central. For more details, follow Onitsuka Tiger on Facebook and Instagram.

This article is sponsored by Onitsuka Tiger.