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Olsen Twins To Open New York Store

The Row finds a home on the upper east side.
Olsen Twins To Open New York Store The Row finds a home on the upper east side.

Barneys New York, Hermes, Ralph Lauren and Prada, say hello to your new neighbor, The Row.

Twin fashionistas Ashley and Mary-Kate Olsen have recently signed a lease on a 1910 townhouse at 17 East 71st Street, just steps from Madison Avenue's prime shopping corridor. The two are expected to open a New York flagship for their brand.

Following the opening of their Los Angeles store at Melrose Place last year—which, according to Ashley, was set up "as a home and just having the apparel be part of the space"—the two are likely to shape their upper east side store with the same at-home approach with the property's Juliette balconies, French doors, and brick and mortar appeal. We're pretty sure The Row's modern-classic pieces will feel, well, right at home.

Scroll down for a sampling of their pieces from The Row's Spring 2015 collection.

The Row

The Row

The Row

The Row

The Row

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