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Oh, Kira!

Young Russian brand, Kira Plastinina, hits town.
Oh, Kira! Young Russian brand, Kira Plastinina, hits town.

If Barbie were here (and Paris Hilton, too), she would have made a stop at the new shop at SM Megamall, to scope out the selection of pink-nearly-magenta pieces, swanky interiors (including a hot pink couch) and spangly anythings. That's Kira Plastinina, a Russian brand whose artiste-in-chief is well, the brand's namesake.

Only 15 years old when she opened her first store, Kira now has over 40 branches that dot Russia, Kazakhstan, and Ukraine, as well as, some more in the US. Since, breaking into the European and US scenes, the brand has been expanding its teen glam fashion around the globe, SM Megamall being its first stop in the Philippines.

Kira Plastinina reminds you of a little princess clubland where everything is pretty and pink. If not pink, it's glittery or metallic or just plain cute and adorable. Now 17, the Russian heiress is designing for her generation, clearly in the know about what appeals to teens her age.

Check out Kira Plastinina at the Second Level of SM Megamall Building B.


-Nikki Santiago, Fashion Assistant

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