Lyst, the Google of e-commerce, has just released the Lyst Index of the third quarter of 2019, and, at the top of the ranking of the most popular brands and products in fashion is Off-White.
The global fashion search engine compiled the results by analyzing the online shopping behavior of over nine million shoppers a month. What it has revealed is that Off-White and Balenciaga have dethroned last year's most popular, Gucci, as the hottest brands today. Take a look at the list, below!
The Lyst Index Q3 2019 Hottest Brands
- Saint Laurent
- Stone Island
- Dolce & Gabbana
- Bottega Veneta
- Alexander McQueen
Other findings include Bottega Veneta and Loewe's additions this quarter. Bottega Veneta, specifically, had a breakthrough quarter thanks to its current following. Loewe's demand, however, was due to its sneakers and wicker bags.
The index also includes the most popular men's products, starting with a Moncler puffer jacket. It's then followed by other streetwear staples: the Gucci Marmont leather belt, Nike Air Jordan 1 Mid SE sneakers, Burberry train ticket card case, Adidas by Raf Simons Ozweego sneakers, Stone Island logo patch sweatshirt, Amiri track jeans, Vetements embroidered cap, Vilbrequin octopus print swim shorts, and Nike Tech Hip Pack bag.
This story originally appeared on Esquiremag.ph. Minor edits have been made by the Preview.ph editors.