This season, along with their Holiday 2013 line, upscale retail brand Maldita also unveiled their newest endorser who is none other than the blooming Nikki Gil.
Here’s why we think the fashion label and the singer/actress are a perfect match.
1.Maldita is a proud Filipino brand based in Manila. With her striking Pinay features and glowing morena complexion, Nikki Gil’s true Filipina beauty fits the brand’s image like a glove.
2. The fashionable apparel caters to those who appreciate both alternative and contemporary design. At the press conference held at Mango Tree last Wednesday, November 6, 2013, Nikki told everyone that although she’s a homebody who loves baking, she’s not completely conservative when it comes to her fashion choices and in fact, experiments once in a while.
3. Maldita dresses men and women for their daily casual, urban or dressy needs. For the busy life of a celebrity like Nikki's, Maldita surely has something for every occasion. Whether she needs an outfit for a press conference, for her Sunday show ASAP, for a dinner with her family, or for a brunch with her friends, she’ll be able to mix and match her Maldita picks and transition them from one event to another.
4. The label’s customers are upwardly mobile, educated, fashion-savvy men and women of all ages. Nikki is one of those individuals who has that universal appeal that teens will find inspiring, working women can relate to, and men are drawn to. She is the perfect representation of the brand’s target market.
5. Nikki Gil is a Maldita. Now before you react, we are not saying that Nikki is ill-mannered or has an awful personality (in fact she is one sweet girl, read our 15 minutes with her), but the Nikki 2.0 represents the strong and classy lady who is not afraid to embrace her naughty and sexy side.
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