Nike wants you to hear the voice of women. In its newest film, titled Rallying Cry, the popular sportswear retailer celebrates strong and independent women who all experience "frustration, exhilaration, and pure emotion that only sports can bring." The film aims to capture the visceral and vocal joy of a sport in an effort "to inspire other women to express their power and move the world forward through sports."
To mount this endeavor, Nike collaborated with celebrated women who are at the top of their game and are making the world listen every day, in sports and in life. The film's director, Coralie Fargeat, worked with Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura, South Korean dancer Amber Liu, Japanese model and illustrator Lauren Tsai, Peruvian beauty queen Valeria Piazza, eight-year-old drumming prodigy Yoyoka Soma, dancer and choreographer Koharu Sugawara, and tennis legend Serena Williams.
Nike shares that "the new film testifies to the power of female determination and shows how today’s women break down barriers through sports." It is part of a broader Just Do It campaign and will run in Asia Pacific and Latin American countries starting September 12. Together, let's make the world listen.
Watch the short film below.