Ask anyone around the world what the Philippines is famous for and Jollibee will surely be a popular answer. The fast food giant has been bringing joy to generations of Filipinos, making the namesake bee a true icon in pop culture.
Over the past few weeks, patrons might have noticed a significant change with the uniforms donned by the service crew in their favorite branches. What was once beige and gray has become a vibrant teal and dark blue. As it turns out, Nicolo Perez, a young local designer who's at the helm of his own eponymous brand, was responsible for such a striking change.
Ahead, Preview chats with him to know more about the new designs.
Preview Exclusive: Nicolo Perez on Designing the New Jollibee Uniforms
Giving the familiar uniform a refresh was something Nicolo actually manifested. He's previously worked with the Jollibee Food Corporation for the garments of two other restaurant chains and hoped to redesign the ones for Jollibee. True enough, his aspiration came true this year when he was approached to give their look a "playful, joyful, and energetic" touch.
With the brief in mind, Nicolo sought to create something that would compliment the restaurants' interiors, which also went through a revamp. "The new Jollibee stores have warm-toned interiors, so to compliment that, I chose a teal and navy base, while also incorporating accents of the brand's signature colors of red and yellow."
He adds that one of their non-negotiables was in regards to practicality. "The colors had to not be stain-prone," he puts it. Aside from that, they also asked for the design to be "economical and resilient," as it was meant to be mass-produced.
The internet has had a lot to say about the new uniforms, with some finding it jarring at first. In a tweet, Nicolo states that he wished he had more creative freedom with the design, but nonetheless, he's happy with the outcome, and so was his clients.
"They really wanted to [make] the uniforms [more fun] compared to the previous ones, which were dominantly gray and brown-toned," he shares. "I initially felt very pressured designing this since it was gonna be seen by so many people, but also I feel very honored since Jollibee is such an iconic brand and its uniforms somehow also become [iconic] in a way."
What do you think of Jollibee's new uniforms? Let us know in the comments below!