The retail hub announced its closure via an Instagram announcement:
"After 8 years of promoting Philippine fashion and creativity in the retail market, Myth has decided that it is time to end its journey."
Housing fashion goods featuring an all-star Filipino roster (think Jerome Salaya Ang, ProudRace, Rosenthal Tee, and Joel Escober), Myth was the brainchild of Randy Ortiz and Ruby Gan as a way of promoting Filipino talent.
The announcement went on to say its final day of operations is set for February 12.
Meanwhile, check out which designers are offering big discounts below:
While we are saddened by this bit of news, we think now is a good time to get your Valentine's date outfits ready.
Myth is located at Greenbelt 5.
Images from @myth_lifestyle and @xernan_orticio on Instagram.
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