Miu Miu Is Trending on Carousell Among Young Filipino Shoppers, Report Says

Miu Miu may be touted as Prada’s younger sibling, but its current streak is anything but under-the-radar. 

Ranked #2 on the Lyst Index’s Hottest Brands for Q1 2025, the Italian label continues to dominate global conversations with its balletcore essentials, coquette-coded accessories, and Gen Z-approved collaborations. But it’s not just high-fashion devotees buying straight from the runway. A growing number of Filipino shoppers are heading to secondhand platforms like Carousell in search of Miu Miu’s elusive pieces—and they’re not alone.

In newly released data by Carousell, search activity for Miu Miu on secondhand platforms is gaining notable traction across Asia, especially in the Philippines, Singapore, and Hong Kong. According to the e-commerce company's internal data, the number of users in the Philippines searching for “Miu Miu” rose by 13% in the first half of 2025, on top of a 32% increase in 2024.

So what are Filipino users searching for exactly? The most searched-for items include Miu Miu x New Balance sneakers, bags, and wallets, with a notable rise in queries for styles like the Ivy bag and coquette-inspired tops.

While resale demand is on the rise, supply is still catching up. Although Carousell reported a 66% increase in Miu Miu listings in the Philippines from 2024 to 2025, inventory remains limited. “Demand far outstrips supply for Miu Miu,” shared Ralph Marvin Garcia, Carousell’s Regional Category Manager for Fashion. “Gen Z shoppers tend to hold on to the still-trending pieces like bowling bags and ballet flats. These trend-led items tend to stay in one’s wardrobe longer, especially while they’re still in style, delaying resale.”