Michelin-Star Chef Josh Boutwood Is BOCU’s Newest Ambassador

Filipino fashion brand BOCU has named Josh Boutwood its newest ambassador, celebrating the partnership with an intimate, one-night-only dinner at his two-Michelin-starred restaurant, Helm. Titled Notes on Taste, the specially curated experience was personally prepared by the acclaimed chef himself.

The evening brought together a select group of editors, stylists, and cultural insiders, offering more than just a formal announcement and doubling as an immersive introduction to the collaboration with a preview of BOCU’s Summer 2026 collection.

Launched last February 11, the new collection is defined by refined silhouettes, breathable fabrics, and softened structures. The pieces reflect what BOCU describes as elevated minimalism, with a focus on form, fabric, and fit. The inspiration draws from the calm that arrives once a season slows—think unhurried mornings, lighter days, and simple joys.

Such design language mirrors Chef Josh’s own philosophy in the kitchen: precise, process-driven, and thoughtfully considered.

BOCU’s pieces are available both online and in select stores across the Philippines. You can shop the brand’s full men’s and women’s collections through its official website, boculifestyle.com, with nationwide delivery and options like Shopee, Lazada, and Zalora.

For an in-person experience, BOCU maintains retail locations in major malls, including SM Mall of Asia in Pasay, SM North The Block in Quezon City, Robinsons Place Manila, Uptown Mall in Bonifacio Global City, and branches in regional centers such as SM City Bataan, SM City Sta. Rosa, and Ayala Center Cebu, among others.