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Michael Kors Tricked Shoppers into Buying his Clothes

Just when business in his homeland couldn't get any worse.
Michael Kors Tricked Shoppers into Buying his Clothes Just when business in his homeland couldn't get any worse.

If you go on full beast mode when you're shopping like us, then you'd understand that our eyes are trained to search for that glorious red tag. But what if those tags could be deceiving? 

Michael Kors has pulled a fast one on outlet shoppers by labelling tags with "MSRP" (Manufacturer Suggested Retail Price). This reference price gives the illusion that the item is being sold for "lower prices." According to Fashionista, the lawsuit from July of 2014 was filed by a woman from California named Tressa Gattinella who "was induced" to buy a pair of Side Anklez White jeans. It was labelled with a $120 MSRP and was priced at $79.99. She thought she was getting a big discount, when in fact, she wasn't. Such a deception is "false and fraudulent," in the words of Gattinella.

Kors expressed that he would be changing his sales practice, and will be asking stores to explain label terms to avoid misunderstanding. He agreed to pay $4.8 million to settle the lawsuit.

Main image by Thomas Concordia, WireImage

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