Margherita Missoni is launching a childrenswear collection.
The brunette beauty, 32, has teamed up with retailer Yoox.com and Los Angeles-based Neige to create the line, which went on sale last Saturday.
The collection has no ties to her family's high fashion Missoni brand, where she designs accessories, and will feature garments for both girls and boys from newborns to age seven, reports Vogue.co.uk.
Margherita said, "I have a very close and long-standing relationship with Yoox.com and in the past years we have worked together on very special projects. After these great collaborations, I have chosen Yoox.com as my global partner."
Margherita, who wed racing car driver Eugenio Amos in 2012, welcomed the couple's first child, a son named Otto Hermann Amos, in September 2013.
The designer and model gave birth while she had a broken wrist after falling over during a country side walk before going into labour.
Just days before welcoming their son, Margherita tweeted alongside a photo of her injured arm: "#KeepOnSmiling #BrokenWrist#WhenTheGameGetsToughJustLaugh @eugenioamos spend the last few hours as a twosome #waitingforottoshouldnt take much longer."