The fact that the fashion industry has been hit hard by the global pandemic is known to all of us. Stores have shuttered (some for good), production has halted, and some customers have realigned priorities away from their wardrobes.
A number of the Philippines’ artisanal brands were making headway just last year with a good showing at the Premiere Classe Trade Show in Paris last year. 2020, though, has proven to be a challenging year, and in order to help the country’s local producers of handrafted items, the Center for International Trade Expositions and Missions (CITEM) together with the Department of Trade and Industry (DTI) and ByHand Consulting is hosting a 2-part webinar tomorrow, May 12, from 10 a.m. to 11:50 a.m.
The first part is titled “The U.S. Market Today: A Perspective for Global Artisans”, the talk will be led by Karen Gibbs, co-founder of ByHand Consulting, a company that helps global artisan businesses “build relationships, strengthen entrepreneurial skills, expand markets, promote craft traditions, and increase sales of handmade products.” At a time when trade shows and international travel have been cancelled, going digital is an imperative for the fashion industry. In answer to this, ByHand reviews digital marketing tools and shares insight to creating a digital strategy that can help global artisan businesses connect with their customers.
Part 2 is about “Connecting with Your Customer: Digital Marketing Tools to Strengthen Your Customer Relationships.” At a time when trade shows and international travel have been cancelled, going digital is the best way to reach out to customers to build relationships and address their needs. In answer to this, ByHand reviews digital marketing tools and shares insight to creating a digital strategy that can help global artisan businesses communicate and make connections.
Whether you’re an industry player, a student, or an enthusiast, there will certainly be a lot to learn. The webinar will be aired live on the Manila Fame Facebook account. Be alert and ready for an insightful morning tomorrow!