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Mad About Denim

Because there's more than one way to sport denim.
Mad About Denim Because there's more than one way to sport denim.

It was a visual feast for denim lovers at SM Megamall Fashion Hall last weekend. Celebrating a timeless trend that never goes out of style, SM launches one of its biggest fashion shows to date, The Denim Movement. As part of its month-long jeans festival this July, the models walked down the runway in different denim pieces ranging from bell bottoms, boot cut, skinny jeans, colored denim, to jeggings.

Launch the gallery and see what went down during the fashion show.