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We Are Obsessed with Louis Vuitton's Retro Novel-Themed Lookbook

It's sooo good!
We Are Obsessed with Louis Vuitton's Retro Novel-Themed Lookbook
IMAGE Louis Vuitton
It's sooo good!

Fashion is a novel, and the Louis Vuitton Pre-Fall 2020 lookbook embarks on a narrative journey where the garments tell their own tales. It's no understatement—when you really think about it, these characters from our wardrobe set the scene for our days, our moods, our lives. This meeting of periods, stylistic movements, and anachronistic combinations brings to life a rich cast of costumes. And, in such a wearable library, each outfit writes its own chapter made up of romantic monologues: Peculiar dialogues between stylistic rebellion and fine craftsmanship, or perhaps an account of sportswear’s encounter with tailoring. Pick your ship. Taking the cultural references even further, the maison's artistic director Nicolas Ghesquiere has, for example, even adorned one of the collection’s T-shirts with the original cover from William Peter Blatty’s 1971 cult science-fiction novel The Exorcist.

To illustrate this collection (a term that works just as well with fashion as it does with literature or on the big screen), the house’s muses proudly take to book covers or film posters as protagonists, fitting perfectly into Louis Vuitton’s history and brilliantly embracing the role of adventurer. These are so, so good. Here, check 'em out one by one!

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