A Giant Louis Vuitton Trunk Takes Over Hong Kong's LANDMARK

Few symbols in fashion are as instantly recognizable as Louis Vuitton's Monogram. First introduced in 1896, the signature motif has adorned the French luxury house's trunks, handbags, and accessories for 130 years, becoming an enduring emblem of its heritage.

To mark this milestone, Louis Vuitton kicked off 2026 with a yearlong celebration of the Monogram, revisiting its iconic design through a series of special collections. Among them are Monogram Origine, VVN, Time Trunk, and Monogram Emblème, each offering a different interpretation of the house's signature codes.

At the heart of the celebrations is the Louis Vuitton trunk, a reminder of the house's beginnings as a luxury trunkmaker. More than a century after the Monogram's introduction, the trunk continues to embody the brand's travel heritage while serving as a canvas for contemporary reinterpretations.

The anniversary celebrates not only the Monogram's place in Louis Vuitton's identity but also its ability to transcend eras and borders. Fittingly, the house has brought its travel heritage to Hong Kong with an installation at the LANDMARK shopping complex, alongside a pop-up at its Atrium that opened on September 11, 2026.

The building's exterior has been transformed to resemble an oversized Louis Vuitton trunk, complete with the house's signature detailing. Arched LED windows and a vintage-style station clock evoke the architecture of a railway terminal, while the ground floor takes inspiration from a classic train carriage, with windows that double as display spaces.

The train station theme continues inside the pop-up at LANDMARK ATRIUM, where a train-shaped installation wraps around the center of the ground floor. The immersive space incorporates railway-inspired details, with overhead luggage compartments repurposed as bag displays and clothing racks. Mannequins dressed in Louis Vuitton pieces occupy the train cabin seats, alongside the house's signature trunks and suitcases.

Beyond the transformed storefronts, LANDMARK also houses a special exhibition featuring Louis Vuitton's suitcases through the decades, alongside interactive displays and photo opportunities. LED screens double as train windows, creating the illusion of movement, while metallic subway seats and automatic sliding doors complete the railway-inspired setting. Also on display is the Stokowski Secretary Trunk, with its intricate compartments showcasing the house's longstanding commitment to craftsmanship and the art of travel.

While the exterior installation will remain in place indefinitely, the indoor pop-up and exhibition will close on October 29, 2026.