In partnership with the United Nation’s Children’s Fund (UNICEF), French luxury goods house Louis Vuitton is poised to launch its first #makeapromise day on January 12, aiming to raise funds for children in urgent need!
IMAGE Louis Vuitton
So here's the plan. On January 12, some 12,000 Louis Vuitton sales associates in 460 Louis Vuitton stores across the globe will pitch the partnership and promote the sales of the Silver Lockit jewelry piece—$200 from each purchase of the $600 pendant and $500 bracelet will be donated to UNICEF.
IMAGE Louis Vuitton
IMAGE Louis Vuitton
Since January 2016, the initial three-year partnership has helped raise $2.5 million to help bring children life-saving humanitarian support in Syria and Nigeria. Plus, in Syria, the UNICEF fund reached four million children under five with polio vaccinations, 14 million people with drinking water, and nearly 140,000 children with school supplies.
“The idea of the #makeapromise campaign comes from children: When they make a promise, they mean it, and they seal it with a pinky promise. Children show us a simple way to change the world,” chairman and chief executive officer of Louis Vuitton, Michael Burke, stated.
How about that, ladies? Fashion for a cause!
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