Introducing Longchamp LGP, a collection where Longchamp breaks all the rules of the usual solemn, static, and status-oriented monograms. More than a signature, this very modern monogram captures the spirit of Longchamp: contemporary, cosmopolitan, with a sense of fun, translating it to a look that is intriguing, irreverent, and irresistible. The best part? It's available to shop right here in Manila!
Held at its pop-up store in South Court, Power Plant Mall, the launch of Longchamp LGP was a celebration of today’s urban and street lifestyles, as seen on the collection that spans bags, accessories, and ready-to-wear—with lots of unisex options.
This is a traveling pop-up, by the way. Taking Longchamp LGP to the streets, the first leg of the collection’s popup was stationed at the Southcourt, Power Plant Mall 'til June 6. Catch the next Longchamp LGP pop-up store in Greenbelt Fashion Walk from June 11 to 17.
Now, on to the collection itself. Pliage LGP features an all-over monogram print on the iconic nylon totes and travel bags, as well as new urban essentials such as sleek backpacks, on-trend fanny packs and an ingenious multi-style pouch, which can be carried vertically or horizontally. Le Pliage Cuir LGP has the monogram placed and appliquéd on its famous butter-soft leather, and introduces, alongside the indispensable holdalls, a stylish new shape in the form of a vertical tote with long handles. Both lines are available in black and white with a flash of neon or black and red with a flash of white. In addition, Le Pliage Cuir LGP offers a third colourway, created especially for Asia: a chic powder pink accented with black and white.
And, in a nod to Longchamp’s cosmopolitan heritage, the collection also takes in luggage—notably an ultra-light wheeled cabin case with an all-over micro-monogram in black and white and zingy neon trim. Just watch it brighten up all those grey airport lounges.
For accessories and ready-to-wear, the LGP monogram is either placed or printed all over. Logo lovers can wrap up in the collection’s soft shawls and stoles, while highlights of the ready-to-wear include a cute nylon puffer jacket with the allover monogram and a relaxed sweatshirt with an embroidered logo. Street-ready, slip-on sneakers come in neoprene or in technical knit, while black leather slides are wittily appliquéd with “Long” on one foot and “Champ” on the other.
Keep scrolling for more inspo on how to style the collection, brought right to you by some of the metro's most stylish.
Kylie Verzosa and Jake Cuenca