“You’re gonna be great, you’re gonna be great, you’re gonna be great,” models in Levi’s global campaign’s 60-second short (directed by Lance Acord) say, as they dress up and get ready to face the world. “Living with intent” is the underlying theme of Levi’s Fall/Winter 2012 collection, which features young pioneers who echo the brand’s hip, trendsetting spirit. The collection, which marries a street aesthetic with a more refined, clean, and contemporary sensibility, highlights their penchant for classic Americana flavor and iconic, effortless-cool style.
The brand’s global movement zooms in on the best the local scene has to offer with a handful of Manila’s own industry movers and shakers: Callum David, Eric delos Santos, Maureen Disini, David Guison, Sassa Jimenez, Alyanna Martinez, Leeroy New, BJ Pascual, Bang Pineda, Patricia Prieto, Jeffrey Rogador, Charina Sarte, and Sidney Yap were all handpicked as the jeans label’s local brand ambassadors.
Click on to see photos of the Go Forth fashion show last September 20 at Whitespace, Pasong Tamo Ext., Makati.