Levi’s CEO, Chip Bergh, said to not wash our denims—to save up on water consumption and to extend the life of your jeans, and maybe to give that worn-in look as well. He mentioned that the jeans his wearing has not hit the washing machine for about a year. If you’re curious, he doesn’t have a skin problem as well. Actually, studies show that jeans washed regularly compared to jeans washed once a year has the same amount of bacteria in them. Since that’s settled… Do you agree in not washing your jeans or not?
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