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Levi's Ceo Says To Not Wash Your Denims

Levi's CEO Says to Not Wash Your Denims
Levi's Ceo Says To Not Wash Your Denims Levi's CEO Says to Not Wash Your Denims

Levi’s CEO, Chip Bergh, said to not wash our denims—to save up on water consumption and to extend the life of your jeans, and maybe to give that worn-in look as well. He mentioned that the jeans his wearing has not hit the washing machine for about a year. If you’re curious, he doesn’t have a skin problem as well. Actually, studies show that jeans washed regularly compared to jeans washed once a year has the same amount of bacteria in them. Since that’s settled… Do you agree in not washing your jeans or not?

Source: The Daily Beast and Who What Wear