You've got to admit that today’s world is sometimes too fast to catch up with. People are propelled by a digital era that encourages each moment and interaction to be recorded and posted—every minute is captured. Instead of bemoaning this change, Lee Jeans welcomes and celebrates it with the new Move Your Lee: Stretch Your Imagination campaign.
Proportion and possibility changes in the blink of an eye as a parkour jumper in hoodie and jeans leaps above a sports car in a stunning opening shot. And in another scene, the camera hones in on a lone skater boarding through streets, the vista and scenery changing every second that he speeds.
Move Your Lee embraces active moments in style, and Fall/Winter’s Stretch Your Imagination theme runs with it. The second in the series of campaigns under the Move Your Lee umbrella, it spotlights a new generation living multiple lives in one day. New fabrics, fits and collections work with and for you, granting you greater freedom to move the way you want to, sans unneccesary outfit changes. The overall vibe? Do anything, go anywhere. Make moments.