Kylie Jenner's P3-Billion Fantasy Bra Is the Most Expensive in Victoria's Secret History

The inaugural Victoria’s Secret Fashion Show took place in 1995. The Fantasy Bra debuted the following year, valued at $1 million and worn by supermodel Claudia Schiffer. Over the years, Victoria’s Secret has collaborated with premier jewelers like Harry Winston, Swarovski, and Mouawad to turn intimate apparel into wearable art.

This year, Victoria’s Secret partnered with Jacob & Co. to create the most expensive Fantasy Bra to date. The design drew inspiration from the luxury jewelry house’s Rare Touch Jewelry Collection, which “explores how precious metal can be shaped to move with the body like fabric.” At its center is a 75.54-carat natural fancy vivid yellow diamond, reportedly worth $22 million on its own, or approximately P1.3 billion. Surrounded by more than 4,400 natural diamonds in various shapes and sizes, the bra is valued at over $50 million, equivalent to more than P3 billion.

The brassiere was made entirely of precious metals and stones, yet still functioned as lingerie, following the body's natural curves. Structuring diamonds to envelop the body like fabric takes exceptional skill, which Jacob & Co. brought to the project. It took 15 artisans more than a thousand hours to create the piece, which totals 1,373 carats.

“I wanted to create the most expensive Fantasy Bra ever made, but value alone was never enough,” founder Jacob Arabo tells Victoria’s Secret. “For me, it had to be about the diamonds, the light, and the movement.” The piece also features Jacob & Co.’s proprietary Angel-Cut, a patented design featuring 37 calibrated facets to optimize the jewel’s reflection and glow, allowing it to catch light with every step. “The craft is extraordinary, and what matters most is the emotion it creates when you see it come to life on the runway.”

Being chosen to wear the Fantasy Bra on the runway or in campaigns is one of the highest honors for Victoria’s Secret models. Aside from Claudia Schiffer, the roster of models selected to wear the piece includes Gisele Bündchen, Adriana Lima, Candice Swanepoel, and Elsa Hosk. Kylie Jenner is the first person who isn't professionally a model to be chosen to wear the unique, gem-encrusted brassiere.