Being raised in a highly-westernized country, it's not surprising that we view traditional clothing—say Barong Tagalog, Malong, or the Terno—as pieces never to be worn beyond formal events or as costumes. However, it's important that with a heritage as rich as ours, we're able to keep our culture intact, if not further cultivated.
Now, it seems that the local fashion scene has grown more conscious and has renewed our sense of pride when it comes to traditional clothing. Aimed to modernize these to fit our current globalized landscape, Kultura brings forth the AlterNATIVE collection, a line that brings together "indigenous weaves, local fabrics, and traditional details from cultural communities with modern styling and contemporary silhouettes."
IMAGE Kultura
IMAGE Kultura
IMAGE Kultura
Expect chic blazers from Kaayo, that feature ethnic prints, fusing the best embroidery and beading traditions from Mindanao with modern silhouettes. Perhaps Violet Vine can tickle your fancy into wearing elegant embroidered tunics and dresses. You can also check out Linea Etnika's revamp of your basics as it bears intricately woven Yakan patterns from Zamboanga City.
IMAGE Kultura
IMAGE Kultura
IMAGE Kultura
Other brands including Nuevo Castillo, Raffaella, La Herminia, and Tygie breathe new life into traditional embroidery and highlight hand-painted details worked to embellish homegrown fabrics like abaca, piña, and silk cocoon. Who knew traditional clothing could look this chic, right?
IMAGE Kultura
IMAGE Kultura
IMAGE Kultura
Kultura’s AlterNATIVE collection is available at Kultura stores located at SM Aura Premier, SM Makati, SM Megamall, SM Mall of Asia, SM Lanang Premier, SM City Cebu, SM Seaside, and SM City Cebu. Kultura boutiques are also located in Pico de Loro, Taal Vista, and the Molo Mansion, Iloilo. You may also visit its website for more information.
Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!
