The True Beauty star, who's also a member of K-pop boy band ASTRO, is the latest Korean heartthrob to become an ambassador for the local retail giant. "We’re very excited to have Eun Woo join Team Penshoppe. His endearing personality and youthful charm resonate well with the brand," says Jeff Bascon, GOLDEN ABC's Vice President for Brand Management.
Check out the brand's official announcement below:
Marking his first campaign for Penshoppe, the 23-year-old K-drama actor and K-pop idol headlines the brand's Reset 2021 collection clad in stylish yet comfortable basics, including cozy hoodies, no-nonsense pique shirts, and well-fitting trousers in classic muted hues and versatile silhouettes. Lee Su-ho would definitely approve!
A certified multi-hyphenate, Eun Woo—whose real name is Lee Dong Min—is an actor, singer, host, and model. He is best known in the K-drama world for his roles in My ID Is Gangnam Beauty (2018), Rookie Historian Goo Hae-Ryung (2019), and his most recent hit, True Beauty (2021).
The charming lead actor is joined by fellow Hallyu stars Ji Soo, Sandara Park, BLACKPINK's Lisa Manoban, and Nam Joo Hyuk in Team Penshoppe, as well as the brand's other international endorsers including Millie Bobby Brown, Kendall Jenner, and Zayn Malik.
We're definitely keeping our fingers crossed for Penshoppe to bring Cha Eun Woo to Manila soon. But for now, we're just happy to know that there's a good chance we'll see him smiling down on us from a billboard along EDSA!