When it comes to international endorsers, you can expect no less than the most popular names from fashion retail giant Bench. In fact, the local clothing brand is responsible for bringing in Korean bigwigs, including Lee Min Ho, Kim Soo Hyun, and Hyun Bin to name a few.
This time around, joining Bench's top-notch lineup of global #Benchsetters for their 35th year is none other than Kim Seon Ho! It comes as no surprise that the retailer chose the Hometown Cha Cha Cha actor as their newest endorser, what with his undeniable charm on and off the screen.
Bench broke the news through their Instagram, first by posting a quick teaser featuring the K-drama actor’s silhouette swathed in the brand’s classic apparel. Earlier today, August 28, the brand finally revealed the mystery figure as Seon Ho, with the caption on their Instagram post being “Verified Good boy, gone BENCH/! Introducing our newest #GlobalBENCHSetter, @seonho__kim!"
Their post features Seon Ho and what seems to be BTS shots from his official Bench campaign photos that have yet to be released! One thing's for sure, though: We're super excited tosee the Hallyu star’s face plastered all over EDSA’s billboards soon!