Kim Kardashian arrived at the French capital's Marionnaud parfumerie yesterday to launch the latest addition to the Kardashian Beauty brand, which she co-founded with her sisters Khloe and Kourtney.
The siblings, who also have their own clothing boutique DASH and a new Kardashian Kids fashion line, created the beauty brand to be both luxurious and affordable and have featured both styling products and tools in their debut hair range.
The brunette beauty was the perfect advertisement for the collection wearing her super sleek locks parted to one side and showed off her famous curves in an elegant semi-sheer maroon dress.
Prior to the event, Kim took to Instagram to express her excitement about the launch, writing: "Getting ready for our #KBeautyHair European launch today at @Marionnaud_Fr at the Paris champs eleyse store!"
She later thanked fans for joining her at the venue, posting: "Thank you to everyone who came out to support the launch of @kbeautyhair in Paris today! I loved seeing you guys!"
In the latest issue of Harper's Bazaar magazine, Kim opened up about how she maintains her glossy locks and confessed she only washes her hair three or four times a week.
She said: "If we have a meeting in the morning, then we don't have time for hair and makeup, and we get ready ourselves. We do whatever we have time for. It's not like hair and makeup is an everyday thing.
"It takes me about 15 minutes to do my own makeup, and if I have my hair done from the day before, I can get ready quickly on my own. I don't wash my hair a whole lot -- every three or four days. When I get it done and blow-dried, that lasts for a while."