Kim Kardashian West thinks being blonde is a "full time job."
The 34-year-old reality TV star ditched her chocolate locks for a platinum blonde earlier this month but she seems to be having trouble keeping up with the demanding look as she's had to touch up her roots two times in the past 14 days.
Taking to her Instagram account, she shared a photograph of herself in the hair salon with blue bleach over her tresses and wrote: "Being blonde is a full time job!"
Just last week, the "Keeping Up With the Kardashians" beauty posted a snap of herself having her hair dye washed off as she admitted the blonde look was "hard" to maintain.
She wrote: "It's hard out here for a platinum pimp! Thank you @FredericMennetrier for touching up my blonde!"
Kim first debuted her new eye-catching style on the photo-sharing site on March 5 as she attended Paris Fashion Week.
She uploaded a 'selfie', which showed off her new look, and captioned it: "So I went platinum! I have the best team! Thank you to @joycebonelli for being my inspiration and introducing me to @GregoryRussellHair who cut my hair & put this team together! Thank you @LorriGoddard_ who dyed my hair & got this colour in one try! Not an easy task! (sic)."