Kim Kardashian and Kanye West are the new faces of Balmain.

The 37-year-old rapper and his reality TV star wife, 34, who are close friends of the Parisian brand's creative director Olivier Rousteing, star together in the label's Spring/Summer 2015 men's campaign, entitled "Army of Lovers".

Olivier, 28, admitted it has been an "honor" to have the pair, who were married in a lavish Italian ceremony in May this year and have an 18-month-old daughter North West together, appearing in the adverts.

He said in a statement, "For this menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign."

Olivier added that he chose the world-famous couple as they represent "love, beauty and diversity".

He said, "Together, they represent love, beauty and diversity. They are the new modernity. This is more than a campaign, it expresses something beyond clothes. It is a celebration of love and friendship. This is a new statement for Balmain."

Brunette beauty Kim, who sported a short beaded creation of Olivier's to her wedding reception earlier this year, took to Twitter to share a steamy shot from the campaign, which shows her in an intimate embrace with the "Stronger" hitmaker. 

She posted the image to her 26.7 million followers, along with the caption: "BALMAIN!!!!!!"

She later tweeted another image from the stylish shoot, along with the words: "Balmain Spring/Summer 2015 campaign."