They say sex sells, but you know what else does? Good comedy. H&M gives us both for its latest campaign that will have you swooning and LOL-ing at the same time.
To launch the Swedish label’s new Modern Essentials selected by David Beckham Autumn 2015 Collection, Mr. Posh Spice is teamed up with funny man Kevin Hart for a hilarious take inside the world of Beckhams. Here, we see the comedian playing a method actor prepping to take on the role of David, complete with matching knitted sweaters and cardigans.
The video is set to debut on H&M's official website this 28th of September. It will also be aired in cinemas and on television beginning on the 30th along with the print and billboard campaigns. 'Til then, here’s a sneak peek of what to expect: