Kendall Jenner is to be the new face of Calvin Klein.
The "Keeping Up with the Kardashians" star has signed on to be the latest face and body of the popular underwear brand, the New York Post newspaper's PageSix reports.
The 19-year-old beauty has been showing her support for the label over the past year, posting numerous selfies of her wearing their underwear on Instagram while tagging their official account.
Kendall looks set to follow in the footsteps of "Boyfriend" hitmaker Justin Bieber, who also posted an array of photographs of himself rocking Calvin briefs online before he was announced as a spokesman for Calvin Klein Jeans in January.
The 21-year-old star generated a huge amount of publicity for the brand after appearing in adverts with model Lara Stone, with many fans questioning whether his muscles had been Photoshopped.
The commercial was later re-created by a number of stars including Lara's husband David Walliams.
Meanwhile, Kendall has been busy walking in runway shows for luxury brands including Chanel and Balmain at Paris Fashion Week and is already the face of Estee Lauder.