SM Shoes and Bags finally revealed their newest brand ambassadors to represent their three in-house brands: KC Concepcion for Parisian, Luis Manzano for Salvatore Mann, and Sam Milby for Milanos. Held at 7th High Club in Bonifacio High Street, the event started with a tease: a mini-dating game where the power trio asked questions via voice over to three sets of “searchees," with the winners rewarded with super-cool trips to our country’s top vacay hotspots: El Nido, Boracay, and Misibis Bay!
PICK ME, PLEASE. On stage were the lovely ladies who joined the game, with Joey Mead as game master/host.
A fashion show followed right after and finally, Luis Manzano, Sam Milby, and KC Concepcion graced the stage to formally introduce themselves as SM Shoes and Bags’ latest endorsers.
CELEBRITY POWER. Luis, KC, and Sam are the perfect fit for the brands they represent: Luis for the gentlemen of style (Salvatore Mann), KC for the fashionable and practical women (Parisian), and Sam for the cool and casual guys with an active lifestyle (Milanos).
We were able to score a quick chat with KC, and here’s what she had to say about her latest gig: “I really love shoes and I love the fact that Parisian has really nice designs that can go with any look, event, and personality. There’s a Parisian shoe and bag for anyone and everyone! And it’s also affordable so you can always get a new pair of shoes or a new bag and you’ll be fine budget-wise,” the multi-talented actress gushes.
TRAINED ON COBBLESTONE. KC shares: “When I was in Paris, I wore heels everywhere—from school, to work, and even at the grocery!”
A self-confessed shoe lover, KC just renovated a whole new wall in her wardrobe just to accommodate her ever-growing collection. “My joke now is that Parisian is making it a bottomless thing for me, like from now on it’s gonna be endless from here! I’m so excited about that because I really love shoes as they make you look so sexy, and they can really make or break a look,” she says.
Speaking of sexy, click on the gallery now to view her hot campaign photos and we're sure you'll agree that the right pair of shoes (backed with a dose of confidence) is all you really need to get everyone's attention.