KATSEYE on Style, Sisterhood, and the Power of Denim
Published on Aug 20, 2025
When Preview received the invite for an exclusive interview with KATSEYE about Gap’s latest campaign, I didn’t hesitate to rearrange my schedule around it—even if it meant taking a Zoom call at 1 a.m. Manila time. As one of the most closely watched girl groups in global pop right now, KATSEYE has captured attention not just through music, but through the way each member embraces individuality, culture, and style.
That same sensibility anchors Gap’s Fall 2025 campaign, Better in Denim, where the six-member group stars in a high-energy tribute to early-2000s denim. Shot by Bjorn Iooss and directed by Bethany Vargas, the campaign breathes new life into signature silhouettes like the Long & Lean jean and the bold low-rise—reworked for a generation that dresses with intention. With choreography by Robbie Blue and Kelis’ Milkshake as the soundtrack, it’s a celebration of movement, identity, and denim as a form of self-expression.
As artists, you’re constantly experimenting with fashion. What role does denim play in your everyday wardrobe? How do you make it your own?
Daniela: “I love denim. I went through a phase where I would only wear low-waisted, boot-cut, flared bell-bottoms—that was kind of my signature look. Then I shifted into a tomboy phase where I only wore baggy denim. I also have this cute denim set—a jacket with matching baggy pants—that I love wearing together. Denim fits into every version of myself.”
Lara: “For me, it’s all about knowing what suits your body and what makes you feel confident. I’ve explored so many different fits—skinny jeans, jorts, tiny denim shorts—and I always come back to low-rise. Lately, I’ve been into tight flare jeans. They make me feel really put together, very feminine, and honestly… kind of hot. I’ve also been loving denim accessories, and black denim especially. It’s so versatile, and the possibilities are endless.”
Yoonchae: “I agree with Danny and Lara. I really love low-rise and baggy denim. In the Touch music video, I wore low-rise skinny flare jeans—and ever since then, I’ve been wearing them a lot. That shoot was actually a great example of how we each wore denim in our own way—some as skirts, dresses, tops, pants, or accessories. We were styled as individuals, but it still looked cohesive.”
Low-rise denim is having a major comeback. What are your tips for making it feel wearable and true to your personality?
Lara: “Accessories really help. I personally love belts—chunky, thin, patterned, or solid—especially in bold colors. A belt can totally change up a pair of jeans and make the whole look feel more personal. Even details like graphics on your pants add that extra something. It’s all about building the outfit around the denim.”
Gap describes this campaign as confident, trend-savvy, and always in motion—just like KATSEYE. How do you stay stylish and authentic while living such dynamic lives?
Megan: “Honestly, we’ve just gotten the hang of it. We’re in rehearsal almost every day, so we’ve figured out how to come cute but still stay comfortable. Some of us go for shorts, others wear really baggy sweats—it depends on the person. But we all know our style now, and that helps.”
Sophia: “We spend so much time together that we actually share clothes and style each other a lot. Fashion helps us perform better, too—it’s a big confidence boost. Whether we’re singing or dancing, feeling good in what we’re wearing makes a huge difference. It’s helped us shape our identity not just as a group, but also as individual performers.”
Alongside this revival is the bold comeback of low-rise silhouettes, now positioned not as a fleeting Y2K revival, but as a versatile option designed for movement, confidence, and self-expression. The range spans low-, mid-, and high-rise fits, across silhouettes like skinny, baggy, and flared, with comfort and personalization at its core.
Set against a custom-built Los Angeles set known as the circle of love, the campaign pulses with choreography and collective energy, symbolizing a generation in motion. The dancers form a circular formation that expands as more performers join—a visual metaphor for community, inclusivity, and shared identity. Every piece in the campaign is styled to move, literally and metaphorically.
“Gap didn’t ask us to fit in—they invited us to show up as we are,” said KATSEYE in the official press release. “The denim moved with us, and every look felt like our own. We got to perform as ourselves, bringing our style and culture to every frame. That’s what makes this moment so powerful.”
Marj is the Editor-in-Chief of Preview. A former economics major, she dove headfirst into fashion publishing and hasn’t looked back since.
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